<p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Sometimes a single word changes everything</span></b></p> <p></p> <p>Trujillo (Cáceres), year 2000</p> <p>An area without a great winemaking tradition, a new project whose promoters had a notable business trajectory but in areas which had nothing to do with the wine world. A newly planted vineyard on a two hundred hectare property with difficult soils and limited water supply.</p> <p style="text-align:left;">The need to find a niche in a very traditional market where there were no proposals that went beyond the conventional. A young team with great individual talent but still without a recognized trajectory and without previous experience of working together.</p> <p style="text-align:left;">These adverse factors were opposed by the desire and conviction to produce wines of the highest quality, with a brand that would revolutionize the sector.</p> <p style="text-align:left;">All this could only lead to either an absolute failure, or a mythical project.</p> <div style="border:none;border-bottom:solid 1pt;padding:0cm 0cm 1pt 0cm;"> <p> </p> </div> <p class="MsoNormal"><b><span lang="en-gb" xml:lang="en-gb">CREATING THE MYTH</span></b></p> <p>The key ingredient of great brands is their history, their foundational myth. That visionary moment in which a revelation in the form of epiphany gives rise to the birth of the project.</p> <p style="text-align:left;">But how do you build a story for a brand that lacked it? The blank sheet of paper that lay before us was also a universe of inﬁnite possibilities, because the best stories are not only based on facts, but also on ideas.</p> <p style="text-align:left;">Thus, our legend does not begin in the year 2000, but in 1513. As soon as the titanic task of decorating the vault of the Sistine Chapel is finished, Michelangelo takes up an equally ambitious previous commission: the colossal sculptural ensemble of forty statues for the tomb of Julius II, whose central ﬁgure was to be the prophet Moses in ecstasy after having received the divine mandate.</p> <p style="text-align:left;">Without prior explanation and possibly gripped by the strong economic demands of the rehabilitation of St. Peter's Basilica, the pope interrupted his donations to the artist.</p> <p>Despite the project being truncated in this abrupt way, Michelangelo persisted in the ﬁnalization of Moses, which he himself would consider his most realistic work. Legend has it that at the end of it, the genius of the Renaissance took his sculptor's chisel and with a <span style="background:#FFFF00;">blow</span> to the knee he said: Speak! HABLA¡, feeling that perhaps the only thing left to extract from that piece of marble was life itself. To this day the curious still come to contemplate a mark that crowns the knee of the statue, perhaps the work of the hammer of the artist.</p> <p style="text-align:left;"></p> <p class="MsoNormal" style="text-align:left;"><i><span lang="en-gb" style="background:#FFFF00;" xml:lang="en-gb">Quote: The tale says </span></i><span lang="es" style="font-size:12pt;line-height:107%;font-family:Georgia, serif;color:#333333;background:#FFFF00;" xml:lang="es">“When Michelangelo had finished the statue, it seemed so real and alive that he ordered it to speak. And seeing that it wouldn’t, he slammed down his hammer on it—here, on the knee—in a fit of anger and frustration.”</span><span lang="es" style="font-size:10pt;line-height:107%;font-family:'Times New Roman', serif;background:#FFFF00;" xml:lang="es"></span></p> <p style="text-align:left;"></p> <p class="MsoNormal" style="margin-bottom:.0001pt;line-height:normal;text-align:left;"><span lang="es" style="font-size:12pt;font-family:Georgia, serif;color:#333333;background:#FFFF00;" xml:lang="es">The groove on Moses’ knee looks more like ordinary vandalism: it was made with a pointed chisel, not a hammer, and with several careful, even taps with the mallet, not a tomahawk slam.</span><span lang="es" style="font-size:10pt;font-family:'Times New Roman', serif;" xml:lang="es"></span></p> <p></p> <p class="MsoNormal">This is the story that moved us deeply and with which we pay our heartfelt tribute to the Italian; a genius ahead of his time, a genius whose levels of exigency, tenacity and search for perfection were unparalleled not only in his time but probably also for many centuries.</p> <p>That was the example on which the pillars of the Habla project were to be based: the values of excellence, the sense of beauty, the transcendent, reﬁnement and, above all, the vehement belief in one's own vision without allowing oneself to be influenced by passing fashion or the currents of the moment.</p> <p></p> <p class="MsoNormal"><b><span lang="en-gb" xml:lang="en-gb">HABLA, ACCESIBLE LUXURY</span></b></p> <p>How to dominate the disadvantages with which we started and turn them into assets to build a successful project? Instead of competing in a market saturated and dominated by others, we decided that it was a much more advantageous strategy to create our own category. HABLA had to be placed in the realm of accessible luxury. Habla had to be a premium brand without great barriers of access. It had to appeal to desire through an emotional discourse and had to combine its cult brand status with a universal vocation. With these premises, HABLA wanted to leave a breath of fresh air in a sector marked by tradition, but also very conventional in some aspects. Although innovation and modernity were at the forefront of its DNA, the objective was not so much transgression, but approaching its audience with a new language that was closer, simpler, and more direct.</p> <p style="text-align:left;">In the gestation of HABLA, our attention was never in the wine sector, but rather in luxury. The logic was that if our positioning had to do with renewing the concept of exclusivity within the wine, the codes and references we had to handle had to be those of the new luxury in which we wanted to register our brand. Fashion, and especially high-end perfume, were the two main sectors in which we found the kind of language and manners we wanted for Habla.</p> <p></p> <p class="MsoNormal"><b><span lang="en-gb" xml:lang="en-gb">INSPIRE, INTRIGUE, SUGGEST</span></b></p> <p class="MsoNormal"><span lang="en-gb" xml:lang="en-gb">A different brand needs a different way of communicating, a new language, new ideas. . . Self-affirmation, differentiation and genuine appreciation for product excellence are the main driving forces towards the luxury brand. As the person is already within the circle of brand ownership, we have to look for more ways to reinforce that personal bond by adopting the brand as an extension of their own personality. The marketing of luxury, therefore, is based on the outstanding qualities of the product, but focuses especially on creating an aura of desire around it, developing a communication that revolves around the magic of its brand. The artistic myth being the origin of the germinal idea of HABLA, should also occupy a central place in its communication. In 2017 the winery launches an image campaign that reinterprets classics of baroque and neoclassical painting through photography and video. This campaign is developed with the collaboration of some of the most relevant Spanish fashion artists, such as the creative tandem Alvarno and the designer Ulises Mérida, who take masterpieces from the Italian Renaissance and Baroque as an initial motive, together with their personal style, to create their character’s wardrobe. A collection of powerful images and videos is conceived, which is distributed mainly in social networks and online media, provoking an unprecedented reaction. The brand thus continues the story begun by Michelangelo with that “hammer blow” to the knee of his statue, which would forever change the course of art. After this success, new ﬁgures from the fashion and art sector are incorporated into the Habla world: Palomo Spain, María Escoté, Antonio Sicilia, Felipao. . . , thus sealing the union of the winery with artistic creation.</span></p> <p></p> <p class="MsoNormal"><b><span lang="en-gb" xml:lang="en-gb">THE POWER OF THE OBJECT</span></b></p> <p class="MsoNormal"><span lang="en-gb" xml:lang="en-gb">Giving life to a memorable presentation for Habla was a high-risk task. The choice of the cylindrical bottle with a minimalist air, almost Zen -at that time something totally unusual-, was inspired by the concept of the album Presence (Led Zeppelin) and represents a tribute to the talent of Storm Thorgerson, its creator. The idea was that the bottle itself would have a powerful presence as an object, so that when presiding over a table in any restaurant it would attract attention and give rise to an irrepressible desire to want to know more, to try it. . . It was 1976 when Led Zeppelin, one of the greatest rock bands of all time, released their seventh album, Presence. Such was the cult status of the group that the album cover did not even have their name on it. Instead, it portrays an enigmatic photograph with a scene of a family gathered around a table presided over by a strange black object with an extra terrestrial appearance that seems to exert an irresistible magnetism. The image inevitably refers to the film 2001, An Odyssey in Space by Stanley Kubrick and suggests as a metaphor the point at which the band was looking at its own future. The design was the work of Hipgnosis, an artistic group founded by the late Storm Thorgerson, who would not only take care of other covers of the mythical group, but also the absolutely iconographic designs of bands such as Pink Floyd and other legends. In his own words Presence's idea was to mix nostalgic photos from the 30s and 40s with an object from the future, which was basically a black hole with a curious shape. To me, it represented the energy of Led Zeppelin, which people at home, or at school, would need a dose of every few hours, like the “deﬁnitive" drug. In 1976 the Swan Song label produced 1,000 numbered replicas of “The Object", number 834 was recently auctioned on eBay for $2,000. To this day the members of the band preserve no copy.</span></p> <p></p> <p class="MsoNormal"><b><span lang="en-gb" xml:lang="en-gb">ALWAYS DIFFERENT, ALWAYS HABLA</span></b></p> <p class="MsoNormal"><span lang="en-gb" xml:lang="en-gb">There are no two identical speeches, just as there are no two harvests that are exactly the same. Faithful to the idea of favouring the expression of the earth, each year new HABLA are created, whether monovarietals or coupages. Each of them is the sincere expression of a terroir and its different grape varieties under climatic conditions for a period of time that will never be repeated again. That's why each HABLA is the best that the winery is capable of producing under those particular conditions. Thus each edition of Habla has its own number and a different design. Small variations in the location of the elements provide this unique character while maintaining a clear aspect identifiable. For each type of wine, three different types of bottles are chosen to try to adapt to the character and personality of the product they contain.</span></p> <p class="MsoNormal"><span lang="en-gb" xml:lang="en-gb">And next year once again, something new, unique and unrepeatable…</span> </p> <p class="MsoNormal" style="text-align:justify;"><span lang="en-gb" xml:lang="en-gb">Each sector has its own internal codes. The world of wine is no exception. Sometimes this language, far from serving to communicate, becomes a barrier that prevents access to the uninitiated. In a certain sense something very similar happens in the most exclusive circles of classical music, opera and similar manifestations of the highest art forms: as if the fact of using a terminology accessible to the common mortals devalues in a certain way the sublime of the artistic or oenological object for our case. This is, in fact, the general custom when describing the characteristics of a wine. The use of experts’ twists and expressions with a high technical component is the dominant tonic that we find when examining any literature on the subject, even the one that accompanies the labelling of the product itself. With Habla we thought we should do just the opposite. The aim was not to impress new wine fans with intimidating terms, but precisely to inform in the simplest and most direct way possible about what they could find in the wine before them. This is why we decided to explicitly mention the most characteristic notes and aromas to be found in it so they would not only be a clue and information offered to enjoy it, but also an invitation to discover the whole aromatic universe, from the simplicity and immediacy of the pure sensation. And so it was that we decorated our capsules with the predominant aromatic notes that characterized each wine, which would also stand out on the back of the bottle as main information. With a simple and direct language we tried to eliminate all kinds of complexes and barriers to the enjoyment of wine, because after all, that is the primary objective, right?.</span></p> <p></p> <p class="MsoNormal" style="text-indent:35.4pt;"><b><span lang="en-gb" xml:lang="en-gb">If it´s not …</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Different</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Exquisite</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Seductive</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Glamorous</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Cosmopolitan</span></b></p> <p></p> <p></p> <p class="MsoNormal" align="center" style="text-align:center;"><b><span lang="en-gb" xml:lang="en-gb">Modern</span></b></p> <p></p> <p></p> <p class="MsoNormal"></p> <p><b> </b></p> <p></p> <p class="MsoNormal" style="text-indent:35.4pt;"><b><span lang="en-gb" xml:lang="en-gb">…it’s<a></a> not HABLA</span></b><span lang="en-gb" xml:lang="en-gb"></span></p> <p></p>
<pre class="moz-quote-pre">Created in 1987, the Toro Denomination of Origin has a great tradition; being today one of the Denominations of Origin with more national and international recognition. The origins of Toro wines predate the settlement of the Romans and have a great tradition. Thus, in the Middle Ages they were wines of great reputation, so they had the royal privilege of being able to market them in cities where the sale of other wines was prohibited. Also during this time the ships of the navigators who discovered America were filled with these wines, prohibiting from Seville other wines that were not from Toro. One of the characters who played an important role in the discovery of America was Fray Diego de Deza. Fray Diego de Deza was born in Toro in 1443. He became bishop of Zamora and archbishop of Seville and confessor to Queen Isabel la Católica. It is said that this illustrious Toresano was a friend of Christopher Columbus and defender of his ideas, which is why he acted as a mediator between him and the Catholic Monarchs to help him in his purpose of undertaking the journey to America. As a good man from Tores and a connoisseur of Toro wine (wines with corpulence and graduation that makes them very durable), many historians agree that it was he who gave the name "La Pinta" to one of the 3 Columbus caravels, making reference with that name to a measure of wine used at the time. In addition, the wine that traveled in the wineries of the caravels was from Tores, so it can be said that the first wine that arrived in America was from Toro. During the 19th century, Toro wine was exported in large quantities to France to make up for the lack of wine caused by the phylloxera plague. With the arrival of phylloxera, Europe lost a large amount of vineyard, however Tinta de Toro knew how to defend itself. Vineyards settled on hard and stony soils that made the phylloxera unable to proliferate in Toro made this area become a wine exporting region. This is why Toro has some of the oldest centuries-old vineyards in Europe today. And if we can boast of anything in the Toro Denomination of Origin, it is our queen variety, the Tinta de Toro. Although studies reveal that Tinta de Toro shares a genetic code with Tempranillo, the truth is that it is the perfect adaptation of a variety to its environment and has differentiating characteristics. What is known as a ‘noble grape’: an ideal variety for making monovarietal wines, resistant to adverse weather conditions and highly suitable for aging. Tinta de Toro is defined by having a thicker skin than the rest of the wine varieties, which acts as a powerful protector against oxidation and which provides great intensity of color, a wide aromatic range and a lot of structure; characteristics of a good wine. The Toro Denomination of Origin includes the provinces of Zamora and Valladolid. Watered by the Duero River, the production area includes twelve municipalities in the province of Zamora and three in Valladolid, with the town of Toro as the center of the denomination. The altitude of the vineyards is between 600 and 750 meters, the soils are brown with a sandy texture, poor in organic matter and low in mineral salts. The climate is continental and rainfall ranges between 350 and 400 mm per year. Back in the 11th century, the Crown of Castile granted the town of Toro (Zamora) the privilege of exploiting the riches of a mountain. A gesture through which the fidelity of the Toresans with the Crown was thanked. The farm, located in the valley of the Duero, was named from then on: Monte la Reina. Already in the 19th century when the 1st Count of Villapadierna, Felipe Padierna de Villapadierna y Muñiz, built a magnificent neo-Gothic palace whose structure currently houses the Rural Inn of our winery. At another point of the extensive estate, on the hillside, the modern facilities designed by the architect Jesús Juárez and that house our winery are embedded. 350 hectares of own vineyard from which we obtain the grapes (Tinta de Toro and Verdejo) to make all our wines.</pre>
Habla La Tierra is the gateway to the world HABLA. A wine to enjoy every day. A temptation hard to refuse.
Colour: Garnet intense cherry characteristic of all Habla wines, with violet rim. Bright and clean the glass, with dense tears.
Aroma: Looking for a different nose from the rest. Hints of tomatoe leaf, anise, and chamomile, evoke the land where the grapes ripen. The scent of latex reminds fig leaf springs fig: sweet and bitter.
Taste: Fresh and sparkling, evokes the feeling of eating a pomegranate, a fresh fruit aftertaste.
One of the most aromatic world varieties (sauvignon blanc), Habla de Ti (speak of yourself) is a modern and femenine white wine that weds easily with many types of food: easy to understand and enjoyable for every occasion
Colour: Bright green with golden hues
Bouquet: Varietal intense bouquet of sauvignon blanc with hints of asparagus, mango, tomato leaf and boxwood.
Palate: It is fresh, intense and with a long life in palate of tropical fruits.
Best Red Wine of Spain Award 2014-15-16-17
Habla del Silencio is a red wine, aged for six month in french oak barrels with 40% new wood, 30% wood used for the first time and 30% wood used for the second time.
Colour: Cherry, with dense tears
Nose: Intense, aromas of chocolate and liquorish mixed with intense note of cherry liquor.
Mouth: Fresh, with elegant and nice final taste.
Premium extra virgin olive oil from Extremadura region.
Picual variety 100%
Verdejo is the typical variety of grape of Toro region for white wines. This wine has the fresh acidity typical of white dry wines and the time of oak barrel fermentation provides the structure typical of a red wine. It is a surprising wine!
Perfect complement to white fish, seafood and rice dishes.
Aged between 5-7 months in French oak barrels.
Cuvée Privée is a red wine from vineyards older than 40 years. The grape, tinta de toro, gives character and structure to wine, specially due their late harvest. It is aged during 14 months in caucasian and french oak barrels.
At table, it combines perfectly with rocky fish, meat, semicured cheeses and hunted meats, It is ideal also to drink with desserts chocolate based.
Service temperature: 16-18ºC
Bottle: 75 cl.
Our first wine degustation session. This time, virtually. ZOOM
Date: March 5th, 19h30 estonian time, friday
Wine to be tasted: Cuvée Privée Monte la Reina red wine
Wine Expert: Miss Teresa Folgado, Monte La Reina Vineyard's Commercial Manager
Included: 1 bottle of the selected wine and the virtual course. The transport is free over 50€ purchases
ZOOM meeting Code and password will be delivered by mail to registered customers ones week before.
Habla del Mar (speak of the sea) is a pleasant and energetic wine, which invites us to imagine an infinite horizon by the sea...
Color: Lemon yellow, clean and bright, with light shades of steel.
Aroma: Of subtle fragance, highlights its aroma of seaside that evokes long walks by the sea. A first salty note reminds of seafood, to give way to a vegetable note of some species of seaweed. Behind this delicate expression, nuances of quince and chamomile appear.
Taste: After a smooth entry, develops all its expression with an acidity that gives the mouth great tension, true marine minerality. Its finish exudes fresh and floral sensations with a saline touch.
100% Tinta de Toro grape variety, this wine is a Reserva (14 months aging in new french oak barrels), and the grapes which it is made are selected from centenary vineyards only (pre philoxera)
It is ideal with red meats, iberian sausages, creamy soups and/or cured cheeses.